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December 03, 2012

Pluritas Expands IP Advisory Services to Include Valuation and Evaluation

By Sujata Garud, TMCnet Contributor

Pluritas has expanded its advisory services to include valuation and evaluation services for parties considering transactions of potentially valuable patents and trademarks. In addition, the company has also expanded its large portfolio patent analysis to enable it to more rapidly sift and sort multifamily portfolios.

Robert Aronoff, managing partner at Pluritas, said in a statement, “We are pleased to be able to provide our clients worldwide with new and expanded services that facilitate their IP monetization goals and support their strategy. Our expansion is in response to requests for a broader range of support services to drive patent and other IP monetization activities, and to meet the changing needs of patent holders in the marketplace.”

The company’s recent projects have included acquisitions and searches in support of the counter-assertion needs of clients in litigations, and monetization options ranging from sale to setting up third-party licensing and enforcement initiatives. The company also acted as testifying and non-testifying experts in such matters as disputes regarding the value of patents and IP rights in bankruptcy.

The company continues to be active representing sellers and buyers of IP rights, especially patents, including SMEs, Global 1,000 companies and NPEs. In 2012, completed transactions the firm has advised on have included Americast (a Verizon and AT&T (News - Alert) joint venture), Sublinks (a social search portfolio invented by the former lead engineer on Apple’s “Siri” speech recognition program), Geocom (location-based content restriction), 3M (News - Alert) SemiQuest (a 363 asset auction of semi-conductor polishing patents), ATR (music ‘jukebox’ solutions), AIT (secure database access over the Internet) and AT&T (local language search). Areas of technology and invention that the firm’s clients are active in include communications, computing, consumer electronics, social networking, digital media, search, clean technologies and LEDs.

Pluritas has also been working with patent holders to identify the optimal timing and structure for monetizing their most valuable patents. Pluritas Managing Partner, Rob Aronoff, addresses the topic in “Use it or lose it: monetize patents while others still need them,” which will be published in the January IAM magazine. In December 2012, the company will also make presentations on the topic of foreign IP transactions to IP buyers and sellers at the Intellectual Property Business Congress (IPBC) in Beijing, and at the Business of IP Asia BIPA forum in Hong Kong.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Rachel Ramsey

Technology Marketing Corporation

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