Legal Featured Article
August 23, 2011
gwabbit Signs Reseller Agreement with LexisNexis
By Deepika Mala, TMCnet Contributor
gwabbit, the world's premier provider of automated email contact and relationship capture solutions, entered into a reseller agreement with LexisNexis (News - Alert) to offer the gwabbit Enterprise Server as an add-on to LexisNexis InterAction. The agreement was announced at the International Legal Technology Association annual conference.
LexisNexis InterAction is a major Customer Relationship Management application for professional services.
InterAction users, with this agreement will be able to leverage gwabbit technology to automatically extract up-to-date and accurate contact data from the "signature block" of email messages and import that data directly into InterAction.
Originally, the gwabbit Enterprise Server was developed for Skadden, Arps, Slate, Meagher & Flom LLP, one of the world's largest and most prestigious law firms. The server now enables accurate capture of contact information directly from the "signature block" commonly used within email messages.
Company officials said that the combination of gwabbit and LexisNexis InterAction will help solve a fundamental problem with all CRM deployments, which is how to capture up-to-date and accurate contact information.
In a press release, Todd Miller, CEO of gwabbit, said, "Companies invest tremendous resources into building and maintaining their CRM systems, yet their contact sourcing is incomplete, and continuously out-of-date."
"It's like investing in plumbing without a fresh water supply. Through our relationship with LexisNexis, gwabbit Enterprise Server will supply the industry leading CRM solution with an abundance of current contact information."
"gwabbit Enterprise Server turbocharges InterAction by automatically driving high volumes of current contact data into the most powerful CRM system on the market," said Michael Lipps, vice president and managing director, Legal Business Software Solutions for LexisNexis. "This powerful collaboration enables law firms to significantly increase the scope and efficacy of their client development initiatives."
In related news, LexisNexis has released LexisNexis Early Data Analyzer, its new electronic discovery software that enables litigation professionals to more efficiently conduct early data assessment and significantly streamline processing of electronic documents.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.
Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Rich Steeves
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