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Ogilvy CommonHealth Interactive Marketing's Buddy Scalera to Present at Content Marketing World Health Summit
PARSIPPANY, NJ, Nov 07, 2012 (MARKETWIRE via COMTEX) --
Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health
behavior experts at Ogilvy & Mather (www.ogilvy.com), today announced
Buddy Scalera, senior vice president, interactive content and market
research of Ogilvy CommonHealth Interactive Marketing, will be
presenting at the Content Marketing Institute's (CMI) Content
Marketing World (CMW) Health Summit today at the Cleveland Airport
Marriott in Cleveland, Ohio. Mr. Scalera will demonstrate how smart
content planning can help save money and deliver more effective and
measureable content.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY)
(www.wpp.com). The organization houses and maintains individual
Ogilvy CommonHealth and Ogilvy Healthworld brand identities within
the marketplace.
CMW Health Summit brings together the leading healthcare business and
consumer brands to network and learn about the challenges of creating
valuable and compelling stories to attract and retain customers in
the healthcare industry. CMI teaches marketers how to own their media
channels to attract and maintain new customers. The group offers
real-world how-to advice about content marketing in any venue:
online, mobile, in-person and in print. For CMW Health Summit
information, visit: http://health.contentmarketingworld.com/
Ogilvy CommonHealth Worldwide is committed to creativity and
effectiveness in healthcare communications, everywhere. With 63
offices across 33 countries, the group provides marketing services
including brand identity and development, clinical trial recruitment,
digital/interactive services, direct-to-consumer, direct-to-patient,
global integration, managed care marketing, market research and
analytics, media planning and buying, medical advertising and
promotion, medical education, public affairs and relations,
relationship marketing, and strategic consulting. The network also
offers scientific communications and publications services through a
wholly owned separate legal entity.
Contact:
Beth Paulino
Kerianne Slattery
Ogilvy CommonHealth Worldwide
973.352.1000 tel
SOURCE: Ogilvy CommonHealth Worldwide
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